Portfolio
Real design work behind JM Media.
Selected projects from James's background in product & UX design at Maynooth University — the same design thinking that goes into every JM Media project.
Case Study · UX & App Design
Next Stop — travel insights for students, in one place
Next Stop is a mobile app designed to help students gather every travel insight they need before a trip — built on considered UX decisions rather than guesswork, with every screen tested against established design heuristics.
- Designed around Nielsen's usability heuristics — a clear "emergency exit" home button, minimal on-screen clutter, and consistent patterns across every page
- Colour and layout shaped by Gestalt figure-ground principles, so the right information stands out at a glance
- Screens built around Fitts's Law and Miller's Law — easy-to-reach hotspots, and no more than 7 key pieces of information per screen
The full Next Stop prototype flow — destination search, activity discovery, date selection and booking, mapped screen by screen.
Case Study · Website Design & Branding
Verveza — brand & website for a student fashion concept
Verveza is a brand and website built to sell designer and luxury clothing to students at discounted prices — positioned as a trendy, affordable alternative for college students across Ireland.
- User journey shaped by real contextual interviews, surfacing key touchpoints and friction points before a single screen was designed
- Logo and brand identity designed from scratch in Adobe Illustrator
- Company name and domain chosen with SEO in mind, securing the .ie domain rights
More project work — including product design outside the media/marketing space — is available on request. This page focuses on the web, branding and UX work most relevant to JM Media's services.